Emma's Principle of Marketing Blog

                                      https://drinkpoppi.com The brand I have chosen to research on is Poppi. Poppi is a “modern” soda marketed to the next generation made up of fruit juice, apple cider vinegar, and inulin prebiotics. There’s only 5 grams of sugar and no fake “stuff”. Their goal is to keep you hydrated and maintain gut health. Founded by a husband and wife duo. They started from the farmers market and made their worldwide debut on Shark Tank. Poppi quickly has become one of the fastest growing non-alcoholic beverages in the U.S. with 9 different flavors currently on the market.  When researching on Tik Tok, Poppi has a mass growing following of 501.5k. In their bio they have their instagram and website linked for people to easily access their product and a 15% off discount when you text Poppi to 865-49 to real consumers in. ...

       Puma Launches New Campaign in Over a Decade When searching for articles this new Puma marketing campaign caught my attention because I enjoy clothing and shoes. It also had a great title hook that left me asking questions like why did it take them 10 years to launch another global campaign? and wanting more answers. This led me to click the link and read the article!  Puma has launched its first global brand campaign in a decade, called ‘Forever. Faster. See The Game Like We Do,’ aimed at positioning itself as the fastest brand in the world for high-performance athletes. This is their largest marketing investment to date. The campaign will run across TV platforms, social media, outdoor, PR, and point of sale worldwide. The creative ad features elite athletes such as: footballers, sprinter Shericka Jackson, and basketball player Breanna Stewart. Puma restructured their marketing function and established a new strategy to elevate its brand....

Hey guys! My name is Emma Lyman I'm technically from Scio (if you know where that is) but currently live in Albany.  Right now I'm majoring in Business Administration here at LBCC, but will continue onto OSU to finish my degree in marketing!  I took this class because it is a good intro into marketing and to get a taste of what is in store for me. I'm excited to be in class and learn how much marketing truly impacts a business as well as curating a brand of my own. I'm also excited to see how marketing has changed over time with the presence of social media.  When I'm not working or in school I enjoy doing many things, such as: hiking, reading, thrifting, hanging out with friends, concerts, and traveling! You name it, I'm game. I think it's important to experience as many new things as you can in life.  Here's a selfie of me and my friend at a Blazer game we spontaneously decided to go to :)